5 IT Best Practices for Corporate Video Production
Global video usage grew by over 60% in 2020 alone* – consuming rich media and video is now valuable across every sector.
Executives prefer watching videos to reading text. Shoppers are more likely to buy a product after watching a related video. Learners retain more information by watching procedures, and email recipients are more likely to follow a link that contains a video.
Every industry is realizing the power of rich media communication. From how you attract prospects and build your brand, to supporting your partners and customers in using your products, training and certification.
In-house corporate video production
In the past, creating corporate videos was the job of external collaborators. Specialized equipment and expertise were needed to create high-quality videos. But today, with in-house corporate video production, the costs of cameras, software, production & management systems have been significantly reduced.
In-house creative teams can now produce a full range of professional-quality corporate videos quickly and inexpensively, and have a dramatic impact on how the company is represented and communicated.
Greater flexibility and control
The ability to produce video in-house also provides greater flexibility and security. Creative teams can change production schedules on-site, make changes to details whenever needed, and reuse content without additional fees.
By relying on your own team, you avoid intellectual property issues regarding new products or information and the leakage of internal policies. Your marketing and media production teams can help keep all your content organized and retrieve it whenever you need it.
5 best practices for video production
The benefits of in-house video production can be significant, but it requires proper preparation. The IT infrastructure you use for your traditional enterprise applications may not be able to handle the increased demands of production. You may not want video production teams using your existing infrastructure, impacting the performance of other applications.
Whether you’re just getting started with internal video or scaling up production, consider the following 5 practices for creating an IT environment optimized for video work. The right approach is essential for developing effective workflows and maximizing the value of your content.
CREATE SPACE
Video files require large amounts of storage, especially compared to more traditional activities and file types. In addition to the capacity required to store multiple versions of the final media files, you also need to store the large files used to produce them. As you move to high-resolution 4K files and production increases, you will need additional capacity.
Beyond storage capacity, you need to ensure you have sufficient network capacity for the demands of a video production workflow. GbE networks can be inadequate for quickly transferring large video files, especially if they are used simultaneously for traditional non-video production enterprise applications. To support collaborative workflows, you may need to beef up your network or ensure that your video production team has the bandwidth they need.
REAL-TIME COLLABORATION
Real-time collaboration among your team is critical to quality video production. Team members must be able to capture content, collaborate on production, and review work progress to deliver the right final product.
To speed up this process and get to the final content faster, users need to be working on the same files at the same time. Team members using video production and content management software expect shared files to be easily accessible. They should be able to use files from the network as if they were local without having to change their workflow.
COST CONTROL
High-performance primary storage for video production workflows is critical to productivity as usage increases. Teams are working on high-resolution video and multi-camera projects. It’s not cost-effective to provide users with high-performance local hard drives. A central unit of shared storage tailored to their needs helps with real-time collaboration while keeping overall costs down.
High-performance storage should be at the heart of your video production environment. High-performance storage systems can be quite expensive. You need ways to offload files to more affordable systems, while still keeping reference files and content easily accessible. Options include cost-effective object storage or tape libraries, ideal for storing large volumes of files for extended periods of time.
ORGANIZE AND ENHANCE YOUR MATERIALS
In the past, small production teams would store final projects on external hard drives or other media. This approach has several drawbacks. First, external hard drives are prone to failure, resulting in the loss of valuable content. You need a reliable, long-term archiving solution. Second, keeping archived content on disconnected devices means that team members don’t have easy access to it.
Whether your creative teams are producing training videos, revamping older marketing videos, or updating content from product demos, they need quick and easy access to previously created content, wherever it’s stored, so your organization can significantly accelerate new video production while controlling costs. By combining efficient storage with a data management solution, you can create the ideal searchable environment, even if there are multiple copies on disk, in the cloud, or on tape.
SIMPLIFY MANAGEMENT
The right storage platform should help streamline and manage your installation. Administrators need to monitor and manage multiple layers as a single, integrated environment. The more management is simplified, the more your team can focus on video production.
Quantum offers a full range of storage, workflow, and content management solutions that can help you get started, drive effective collaboration, and reduce your costs.
www.quantum.com/corporate-video.
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Comart
Comart is authorized its representative Quantum for Greece and Cyprus, still cooperates with other leading manufacturers of storage products, media near-line on-line and archive. It has extensive experience in providing integrated systems and support for audiovisual facilities and production, post production and broadcast solutions.
