Pantone
Pantone provides a universal color language that enables color-critical decisions at every stage of the workflow for brands and manufacturers.
More than 10 million designers and producers worldwide rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across materials and finishes for graphics, fashion and design products.
Pantone Color Institute
Pantone Standards features digital and physical color specification and workflow tools. The Pantone Color Institute™ provides personalized color standards, brand identity and product color consulting, and trend forecasting, including the Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology, and more.
B2B Licensing integrates the Pantone color system into different products and services, allowing licensees to communicate and reproduce approved Pantone values and improve efficiency for their users. Pantone Lifestyle combines color and design in apparel, home and accessories.
The standards
The colorful PANTONE MATCHING SYSTEM is an innovative tool that allows for the faithful selection and reproduction of consistent, accurate color anywhere in the world.
The tool organizes color standards through a proprietary numbering system and chip format, which have since become iconic.
Its color language supports all industries that rely on color fidelity such as textiles, apparel, beauty, interiors, architectural and industrial design, etc. It includes over 10,000 color standards across multiple materials, such as printing, fabrics, plastics, pigments, and coatings.
Swatches are available both digitally and physically. Integrated workflow tools, such as PantoneLIVE and Pantone Studio, ensure market relevance and color achieveability as technology continues to transform the design process.