The right color is critical to every creative workflow, from graphic design and branding to packaging, print and digital content. Pantone offers a comprehensive reference system that allows designers, agencies, printers and brands to select, communicate and reproduce color more consistently across media.
From classic Formula Guides to Color Bridge, Solid Chips and Pantone digital tools, each product covers a different stage of the creative and production workflow.
Pantone Formula Guide: the essential tool for Pantone Spot Colors
The Pantone Formula Guide Coated & Uncoated is one of the most important tools for designers and print professionals. It includes thousands of Pantone Spot Colors in two fan decks, one for coated and one for uncoated paper, allowing for true visual evaluation of color on the corresponding material.
It is ideal for color selection in logos, corporate identity, packaging, printed matter and marketing materials, where color accuracy and repeatability are essential. The spot ink formulas also help in proper communication between designer and production.
Pantone Color Bridge: from Pantone to CMYK, RGB and digital
The Pantone Color Bridge Coated & Uncoated It is particularly useful when a Pantone Spot Color needs to be transferred to different media. It shows the original Pantone Spot Color and its closest CMYK reproduction side by side, while also providing corresponding RGB and HTML/HEX values for digital applications.
For designers creating the same brand identity for print, web, social media and video, Color Bridge helps them understand how a color changes when it goes from spot printing to process printing or digital environments. It is therefore a very important tool for branding and cross-media production.
Pantone Solid Chips for approvals and production teams
For workflows where it's not enough to see the color in a guide but need to share it with clients, partners or suppliers, Pantone Solid Chips Coated & Uncoated offer removable color chips for physical use.
Chips can be used in moodboards, design presentations, production specifications and final approvals, so that everyone involved is referring to the same natural color standard. This is especially important in packaging, branding and productions where there are many different partners and suppliers.
Physical Pantone guides and digital workflow
Although much of the design is now done on a computer, physical color reference is still essential. The color that appears on a monitor is affected by the calibration, brightness, and characteristics of the panel, while the final print is affected by the paper, inks, and production process.
That’s why physical Pantone guides continue to be a reference point. Combined with digital tools like Pantone Connect, designers can more easily move between physical and digital color workflows, maintaining better consistency from initial idea to final result.
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Comart
Η Comart it is Reseller of products Pantone and has experience and a specialized sales and support department for image solutions in post production, broadcast, audiovisual applications, graphics/animation, design, CAD. At the same time, it is an authorized reseller Adobe, Blackmagic Design, Sonnet etc.