Blackmagic Design has announced a new Upgrade to Ultra HD promotion, offering 20% off select products for a limited time. The promotion is aimed at new and existing users who are still working in HD workflows and are considering upgrading to Ultra HD / 4K production.
From live production and broadcast to streaming, digital film and post production, the offering makes the transition to higher resolution more accessible for professionals, studios, educational institutions, corporate AV departments and production teams.
Upgrade to Ultra HD at a more affordable cost
The transition from HD to Ultra HD is not just about resolution. It's about overall production quality, greater flexibility in post, the ability for clearer monitoring, better scaling, and more modern delivery workflows.
For many installations, upgrading to 4K can start with a new switcher, recorder, camera, IP converter or streaming system. With the Upgrade to Ultra HD offer, Blackmagic Design is making it possible for more users to take this step at a lower cost.
ATEM Constellation 4K and Television Studio 4K8 for live production
The promotional campaign includes important solutions for live production, such as: ATEM 1 M/E Constellation 4K and ATEM 4 M/E Constellation 4K.
These models are ideal for productions that require professional 4K switching, SDI connectivity, multiple inputs and outputs, multiview, keyers, media players and more comprehensive control over the live program. They are aimed at studios, event productions, houses of worship, educational environments, corporate AV and broadcast facilities.
4K streaming and IP video workflows
The offering also includes products related to modern streaming and IP workflows, such as Blackmagic Streaming Encoder 4K, Blackmagic Streaming Decoder 4K and Blackmagic 2110 IP Converter 4x12G PWR.
These solutions are particularly valuable for productions looking to connect traditional SDI workflows with streaming, remote production or IP-based infrastructures. The 2110 IP Converter in particular enables the use of 12G-SDI devices within modern SMPTE 2110 environments.
Blackmagic PYXIS 12K for digital film productions
Η PYXIS 12K It is aimed at productions that require high resolution, cinematic imaging and a modular camera design. With different mount options, it can be adapted to different lens ecosystems and rigging needs, from independent productions to more demanding cinema and commercial workflows.
Studio Camera, HyperDeck and Ultimatte for complete production
The promotion also covers other key products in the Blackmagic ecosystem such as: Blackmagic Studio Camera 4K Pro G2, HyperDeck Extreme 4K HDR, HyperDeck Shuttle 4K Pro, HyperDeck Studio 4K Pro and Ultimatte 12 4K.
With these products, the upgrade to Ultra HD is not limited to switching. It can be extended to the camera, recording, playback, HDR monitoring, keying and the entire production workflow. Thus, a production setup can gradually evolve into a more complete 4K environment.
The offer Upgrade to Ultra HD valid for a limited time, until September 30 or while supplies last. This means that interested users and organizations planning to upgrade to Ultra HD now have a great opportunity to make their investment with significant benefit.
See here the entire Upgrade to Ultra HD series by Blackamagic in our eshop.
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Learn more at www.blackmagicdesign.com
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