The daily routine of a modern newsroom is full of pressure, speed and constant demands. Journalists must research, write, present and cover events with accuracy, while at the same time they are often called upon to manage complex production tools, graphics and workflows.

Spectrum News' case study with Vizrt shows how the right technology can reduce this complexity and return time to where it really counts: journalism.

Spectrum News, with more than 35 local 24/7 television news channels in the United States, had a clear goal: to help its journalists do their jobs better, without wasting time on fragmented systems and complicated processes.

Newsroom workflow designed around the journalist

What’s interesting about Spectrum News’ approach is that the project didn’t start with technology, but with people. The Spectrum News team spoke with journalists across the network and asked them a simple but critical question: what’s holding them back and preventing them from doing their best work?;

This process led to a workflow that was truly designed around the needs of journalists. Not a system that simply adds new tools, but a solution that reduces steps, simplifies production, and allows teams to focus more on content and less on managing technology.

Viz Mosart for simple and efficient control room production

One of the key tools Spectrum News uses is Viz Mosart, Vizrt’s newsroom and control room automation solution. Viz Mosart helps automate production, reducing manual processes and providing greater consistency in how newscasts and broadcasts are delivered.

For a network like Spectrum News, which operates multiple local channels and a continuous news feed, production consistency is critical. Viz Mosart allows control rooms to work faster and more organized, while reducing the need for constant manual intervention at every stage of production.

Viz Flowics for easy graphics creation and playout

The second key tool in the case study is Viz Flowics, which is used for graphics creation and playout. In a modern news environment, graphics are not just decorative elements. They are part of the news itself: headlines, lower thirds, data-driven graphics, social elements, election graphics, weather visuals, and visual storytelling.

With Viz Flowics, Spectrum News can create and manage graphics more simply and efficiently. This helps journalists and production teams elevate the quality of the broadcast without adding unnecessary complexity to the workflow.

Less technical friction, more time for reporting

The most important result of the project is that technology works as a support, not a hindrance. Tasks that previously required constant management and many steps are simplified, so that journalists can spend time researching, writing, and presenting their stories.

Spectrum News themselves put it clearly: Vizrt solutions save journalists time, make workflow easier, and improve production quality across the network. That’s exactly what any newsroom transformation is about: not just more technology, but better technology that serves journalism.

Collaboration, not just installation

Another important aspect of the case study is the implementation. Spectrum News describes Vizrt as a true implementation partner, not just a technology supplier. The collaboration aimed to solve real problems in everyday work and adapt the tools to the way journalists work.

This is especially important in large newsroom projects. Success depends not only on whether the software has a lot of features, but on whether those features are properly integrated into the workflow. When tools are designed for the people who use them, the result is more meaningful.

Spectrum News: Helping Journalists Do Their Best Work with Vizrt